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Due to the territorial nature of IP rights, you ought to protect your brand within the area it operates as well as create a global IP strategy to enable you to expand your portfolio of IP objects globally.
At Protect My Mark, our International IP Experts have extensive experience creating and developing international brand protection strategies. In order for your IP objects’ portfolio to grow along with your business, you can rely on us to create a pragmatic and cost-effective brand strategy. For your business, we can give you tailored advice on key territories, legal scopes, and the most effective ways to protect your business.
Why to Protect Your Brand
To protect themselves from unfair competition, brands and businesses must register IP objects. You might lose customers if your competitor uses your business name or slogan for advertising or, sadly, delivers sub-standard products under your company’s name. In order to take legal action against any unauthorized use of your brand, you should register it as soon as possible.
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Protect your business’ value
while also protecting yourse lf legally in case someone tries to infringe upon it.
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Whether you register your brand will determine whether your business succeeds
The reason for this is that a registered brand makes you the sole owner of your brand identity. This is arguably one of the most valuable assets any entrepreneur can have.
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A registered business will also protect its customers and other businesses
Registering your brand protects not only the quality of the products and services you offer, but also proves to customers, partners, and vendors that the brand is genuine.
Benefits of Protecting Your Brand
Get exclusive rights to use the brand
Stop others from using a similar trademarks or copyrights
Flag other people's infringements
Monetize your brand & earn more
Don’t wait 8 months for your brand registration!
Get our fast-track solution now.
How Can You Protect Your Brand?
The brand can be protected using a variety of tools. We offer two types of brand protection: copyright and trademark registration services. Choose the best option as per your business needs and expansion plans.
Comparison of Trademark and Copyright Registration Processes
Conditions | Trademark (TM) | Copyright Work |
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Objects of Registration | Brand logo, name or slogan | Logo if it has the artistic component |
Terms of Registration | 8-10 months | 3-4 weeks |
Terms of validity | 10 years | Lifetime of the author + 50 years after his death |
Area of validity | Only industries (classes) mentioned in TM-Certificate | Valid for all industries 181 countries |
Territory of Recognition | UAE only Every addition country needs a separate registration in the country's government entity | Members of Berne Convention for protection of literary & artistic works |
Who can be the Author? | Author not provided | Individual can be the Author (Founder, Director, etc.) |
Who can be the right holder? | Individual or Company | Individual or Company (several right holders can be included) |
Registration Body | UAE Ministry of Economy | UAE Ministry of Economy |
Rights protection bodies | Competition regulation committee (Ministry of Economy) | Dubai Court or Court of the country where the violation take place |
Language of Certificate | Arabic | Arabic & English |