Protect My Mark

You’ve finally done it. You’ve created the perfect name and logo for your new business. But now what? How do you know what to trademark first? The answer may be more complex than you think. This blog post will first explore the pros and cons of trademarking your logo or brand name. Then, weighing cost, protection, and publicity factors, read on to make the best decision for your business.

What is a trademark?

A trademark is a word, phrase, symbol, or design that identifies and distinguishes the source of the goods of one party from those of others. A Service Mark is a word, phrase, symbol, or design that identifies and distinguishes the source of a service rather than goods. Many countries recognize trademarks and service marks.

What are the benefits of trademarking?

-Protecting your brand and preventing others from using it without permission

-Helping customers find and identify your products or services

-Giving you legal recourse if someone does use your brand without permission

-Increasing the value of your business

A trademark can also be a valuable marketing tool, helping you to stand out from the competition and build customer loyalty.

When should you trademark your logo or brand name?

When you are ready to launch your product or business, you should trademark your logo or brand name. This will protect your investment and give you the legal right to stop others from using it. You should also trademark your logo or name if you plan to expand into new markets or sell products online.

How to trademark your logo or brand name

Regarding trademarks, there are a few key things to keep in mind. First and foremost, you want to ensure that your logo or brand name is distinctive enough to qualify for trademark protection. This means it should be unique and not confusingly similar to any other trademarks. Once you’ve determined that your logo or brand name meets these criteria, you can begin trademarking it by filing a trademark application with the USPTO.

Trademarking your logo or brand name can seem daunting, but it doesn’t have to be. With some research and preparation, you can successfully navigate the process and ensure that your intellectual property is protected.


If you need to decide whether to trademark your logo or brand name first, consider the benefits and drawbacks of each option. If you want to protect your logo and brand name, it’s best to trademark them. However, if you only want to protect one of them, consider which one is more important to your business. For example, trademarking your logo may be a good idea if it’s unique or recognizable, while trademarking your brand name may be a better option if it’s more essential to your business identity. Ultimately, the decision is up to you — but whichever way you go, consult with a qualified trademark attorney to ensure that your trademarks are adequately protected.

Also Read: 23 Reasons Why SMEs and Startups Must Opt for Trademark Registration in the UAE

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